Elite Performance Gear

FIRST-TIME BUYERS ENJOY 10% OFF USING CODE 'FIRST10'

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WELCOME TO ALPHA DNA™

🏓 Padel Collection: Style meets performance — on and off the court. Discover gymwear made to move with you through every match, stretch, and sprint.⁠

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#1 GYMWEAR STORE IN SA

Why Choose Us?

TRUSTED BY ELITE LIFTERS & COACHES

Our gear is battle-tested by 10,000+ strength athletes, trainers, and fitness influencers who demand the best.

BATTLE-TESTED DURABILITY

No weak seams. No cheap fabrics. Just gear that keeps up with your grind.

96% OF CUSTOMERS BUY AGAIN

Once athletes experience the power of Alpha DNA gear, they’re coming back for more. The fit, the performance, the durability—it’s undeniable.

#ALPHADNA Community

When you make a purchase, unlock FREE access to our exclusive community, where we share tips, motivation, workouts, and support.

Meet The Owner

Morrathan Abrahams – Fitness Expert, Personal Trainer, and the Heart Behind Alpha DNA

At the core of Alpha DNA is Morrathan Abrahams, a dedicated gym enthusiast with years of hands-on experience in personal training and fitness coaching. With a deep passion for fitness and a commitment to helping others reach their full potential, Morrathan is more than just the owner of Alpha DNA—he is a true athlete and motivator.

Over the years, his experience as a personal trainer has given him insight into what athletes need to perform at their best. From understanding the demands of rigorous training to the need for reliable, high-quality gear, Morrathan built Alpha DNA with one goal in mind: to create products that are as dedicated to your fitness journey as you are.